Putting beauty back in the eye of the beholder

Anthony Little and David Perrett (winner of the 2000 Presidents’ Award for Distinguished Contributions to Psychological Knowledge) discuss evolution and individual differences in face preference.
Our magazines and television screens are filled with images of ‘attractive’ people, and it is obvious that both women and men are highly concerned with good looks in a partner. But exactly what is it that makes a face beautiful? What makes people seek out and desire to mate with the owners of beautiful faces?

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