iGen – science or advertisement?

Amy Orben on Jean Twenge's new book.

There are science books written to promote science and there are science books written to promote the author. iGen is clearly the latter.

In this her most recent book, Jean Twenge neglects the opportunity to promote a balanced discourse about technology and focuses instead on promoting herself. Only three pages in, Twenge already discusses why ‘iGen’ – her name for the post-millennial ‘Generation Z’ – is superior to all other naming suggestions. She addresses her daughters in the


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