Making money out of psychology – Can we explain economic behaviour?
The first part of my title is of course a con: a shameless attempt to get you to read the rest of this article. But we are an ethical profession with a code of conduct, so shame showed through by the time I got to the subtitle, and I hope no one will read any further under false pretences. Do you sincerely want to be rich? I am afraid I am not going to tell you how. What I am going to do is to reflect on why it is that I can’t tell you how, and in general why psychology cannot tell us how. I will also examine what psychology can tell us about economic behaviour — and vice versa.
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