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Methods and statistics, Quantitative Methods

Why your research may be out of order

Bärbel Knäuper and Norbert Schwarz explain how age-sensitive context effects may lead us astray.

18 January 2004

Are older people more concerned about crime than young people? Do our political attitudes become more conservative with age? Do older generations feel differently about abortion than younger generations? How do our consumption patterns change across the lifespan

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